Kumikitang Kabuhayan, CPU ang Kaakibat: A New Era for Native Chicken Raisers in the Philippines

In a groundbreaking initiative, the Central Philippine University (CPU) Research Center for Philippine Native Chicken has launched a social entrepreneurship project aimed at transforming the landscape for native chicken raisers. This innovative program is designed specifically to assist those who raise native chickens on a commercial scale, providing them with the tools and support necessary to thrive in a competitive market.

At the heart of this initiative is the commitment to help raisers effectively market their native chickens through protective pricing. This approach ensures that raisers receive fair compensation for their hard work while simultaneously offering consumers access to high-quality products. By establishing a reliable market for dressed native chickens, CPU aims to create a sustainable income stream for local farmers.

The project goes beyond pricing; it extends vital technical support to raisers throughout their operations. This guidance is essential for enhancing production methods and ensuring that the native chickens meet market standards. As a result, consumers can expect consistently high-quality products that are tender, juicy, and boast the distinctive taste that native chicken is known for.

Moreover, the program emphasizes uniform sizes and stable quantities of dressed chickens, which are crucial for maintaining consumer trust and satisfaction. Buyers of native chicken products will also benefit from protective pricing, making these healthier and safer options more accessible to a broader audience.

Ultimately, Kumikitang Kabuhayan is not just a project; it is a movement towards providing consumers with affordable, high-quality native chicken products while empowering local raisers. Through this initiative, CPU is paving the way for a healthier food system that benefits both producers and consumers alike, ensuring that the rich heritage of Philippine native chicken continues to thrive.