The Central Philippine University (CPU) Research Center for Philippine Native Chicken serves as a pioneering hub for modernizing the local poultry industry. Its research is fundamentally built upon the "Four Pillars" of higher education: instruction, research, extension, and production. This holistic approach ensures that scientific findings do not just stay in journals but are actively commercialized to benefit local farmers.
Key Foundations of Research
The center’s work is driven by the need to address the high mortality rates and low productivity traditionally associated with backyard farming. By utilizing a scientific foundation in genetics, nutrition, and biotechnology, the center has developed standardized "technology packages." These include:
Ultimately, the center's research serves as a vehicle for socio-economic change, aiming to preserve the cultural heritage of flavorful Philippine native chicken while transforming them into a competitive, sustainable commercial industry.


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